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Formulate gets top marks from the Digital Marketing Institute in high performance lead generation and analytics

Paula, our Digital Marketing Specialist and Head of Digital Delivery, has just passed her Professional Diploma from the Digital Marketing Institute, ensuring we are working with clients on their campaigns to the very highest standards.

Paula, our Digital Marketing Specialist and Head of Digital Delivery, has just passed her Professional Diploma from the Digital Marketing Institute, ensuring we are working with clients on their campaigns to the very highest standards.

This is important to us. Why? Because without effective digital marketing, the mobile app or website we build you might be as technically secure and complex, and as well thought out and designed as possible, but without an engaged audience it will struggle to be heard online and return the results it is capable of. 

Personally, I am delighted that Paula passed first time with top marks. This is one of many initiatives we are undertaking to ensure that as we expand, particularly in the financial services market, we also expand our skills to the highest standards.

The digital landscape is constantly evolving - none more so perhaps, than the likes and dislikes of Google algorithms, the possibilities being made available by emerging social platforms and the difficulties posed by increasing numbers of screen sizes and devices.

We’ve run successful Pay Per Click campaigns and SEO exercises amongst other digital marketing campaigns for the likes of The Department For Education since our inception. However, digital marketing doesn’t stand still, so neither do we. We recognise that with every service we provide, in order to continually deliver the best return on your investment online, we need to be at the forefront of the latest advancements. This is why updating the team’s skillset was so important to us, and why we chose to measure ourselves to the exacting standards of the Digital Marketing Institute.

The Digital Marketing Institute is globally recognized as the organisation to have trained more professionals to a single digital education standard than any other certification body, and is continually reviewed by the world’s leading brands to ensure the syllabus on offer is cutting-edge and technically accurate. 

The diploma covers the very latest in digital marketing, with modules dedicated to Search Engine Optimisation, Pay Per Click advertising, Digital Display advertising, Email Marketing, Social Media marketing, Mobile Marketing, Analytics and Strategy.

It covers every new ad format, the newest and the best web analytics tools and the latest in data protection law. And, as a testament to the vast and evolving nature of the industry, it is comprised of over 1000 lecture slides, 30 hours of talks and a scrupulous three hour examination. Now, all that’s left to do is apply this knowledge of new and exciting marketing routes to businesses waiting to benefit from it.

So, whether you’re looking to trial a cutting-edge proximity campaign using iBeacons (a device which creates signals to wake up your mobile app based on a user’s physical location and ask it to react accordingly with targeted marketing messages), or simply know that your website is optimised for the latest Google algorithm, we’re ready to handle your project with confidence.

Effective digital marketing will generate entirely new revenue streams and build meaningful client relationships for your business through a range of these approaches. We are now more ideally placed than ever to help you identify what will work for your brand and execute your ideas.

Regardless of where you are in the planning stages of your digital marketing strategy, get in touch with Paula for a consultation about how best to market your organisation online.

 

 

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