L'Oréal
[ case study ]
An elegant web-based solution for a cosmetics powerhouse.
The challenge
L’Oreal are the world’s largest cosmetics company and the largest beauty player in the UK and Republic of Ireland. With a number of high-profile brands in their portfolio, L’Oreal offers thousands of products to their many stockists, who in turn have hundreds of thousands of individual staff.
The challenge: providing an easy, centralised method for L’Oreal’s retailers to have constant, up-to-date access to the latest product pricing data.
The formula
The L’Oreal Recommended Retail Price (RRP) website provides a single, accessible location for retail pricing information. Administration is straightforward for Head Office users, with data for both products and users easily imported from other enterprise software used by the business.
The experience for end users is equally friction-free, they only see brands that are relevant to them, and can choose to navigate by product groups or simply download the full catalogue.
The results
The L’Oreal RRP portal has significantly improved the accessibility and accuracy of pricing information for all users, reducing inefficiencies and the potential for errors.
The website is just one project among a track record of successful digital initiatives we’ve delivered for L’Oreal over many years, in areas including Marketing, Events and CSR, both in the UK and internationally.
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